AI Shopping Analytics for ChatGPT

See where your products land in ChatGPT's shopping answers, how it describes them, and which retailer it routes buyers to, so you know where you're winning and what to fix to show up more.

Win more of ChatGPT's recommendations.

Every card below is a real cut from an Alyx report. See where your products appear, how you rank, how ChatGPT describes you, and where it routes the sale, at the brand and SKU level.

Brand level visibility and share of voice

Your visibility and share of voice against every competitor ChatGPT names.

Visibility: share of questions you appear in

01ASICS84%
02Brooks74%
03Nike68%
04Hoka68%
05New Balance you47%
06adidas37%

Share of voice: share of all brand mentions

01Brooks18.1%
02ASICS13.9%
03Nike13.9%
04Hoka12.5%
05New Balance you7.6%
06Saucony6.3%

Get product level insights and breakdowns

Brand mentions break down to the product (SKU) level, so you see which products ChatGPT actually names.

From brand mention to a shoppable card

Share of voice7.6%
Names a product5.6%
Shown as a card4.9%
8 product mentions trace back to 7 models

The products behind your visibility

8 product mentions across 7 models cardtext only
Men's 1080v15
~$170
2 (25%)
both shown as cards
Fresh Foam X 860v15
~$150
1 (13%)
shown as card · link
Men's Fresh Foam 520 v9
~$52
1 (13%)
shown as a card
Men's Fresh Foam Arishi v4
~$75
1 (13%)
shown as a card
Men's Fresh Foam X 860v15
~$150
1 (13%)
text only
Men's Fresh Foam X 880v15
~$150
1 (13%)
shown as a card
Women's Fresh Foam X 880v15
~$150
1 (13%)
shown as card · link

See where the products are placed

Whether ChatGPT recommends you outright or merely lists you, and your average position when it does.

BrandAvg. rank123455+
Brooks3.2 7% 36% 7% 29% 21%
Hoka2.5 36% 14% 21% 21% 7%
ASICS2.9 18% 18% 45% 9% 9%
Nike3.3 33% 22% 11% 11% 22%
New Balance2.3 43% 14% 29% 14%
adidas3.8 20% 20% 40% 20%
7 cards on the shelf · 3 reached the top slot · lower average rank is better

Which retailers AI sends your shoppers to

The retailers ChatGPT links from your product cards, and whether buyers can check out with you.

23
store links captured
Routed to
Retailers18
Marketplaces1
Own store4
New Balance · Zappos.com · Big 5 Sporting Goods +10
0
buyable in the chat

Brand and product sentiment

How ChatGPT represents your brand and each product, and where it forms its opinions.

Sentiment of the review quotes

82%positive · 50 quotes
82%
41 positive · 8 mixed · 1 neutral · none negative, across 50 quotes

Where ChatGPT forms its opinion: top sources

runrepeat.com26
reddit.com23
runnersworld.com23
youtube.com20
runtothefinish.com18
theruntesters.com18
298 independent · 13 competitor-owned · 0 New Balance-owned

See which buying contexts you are losing

Brand and product performance across different buying contexts.

Comfort, fit and support for foot health (7 questions)Trailing

"What running shoes are recommended for plantar fasciitis and orthopedic foot support?"

New Balanceperformance
57%
Visibility
9.3%
Share of voice
BrooksShelf leader
Everyday daily trainers for regular jogging (7 questions)Trailing

"What makes a good daily running shoe for someone just getting into regular jogging?"

New Balanceperformance
43%
Visibility
8.9%
Share of voice
BrooksShelf leader
Distance and performance training shoes (5 questions)Trailing

"What running shoes and gear do I need for marathon training and race day?"

New Balanceperformance
40%
Visibility
4.4%
Share of voice
NikeShelf leader

What else your audit includes

Beyond the report cuts above, every audit includes the questions, competitors, trigger rates, and method behind the findings.

Shopping-trigger rate

how often your category's questions open a shopping shelf at all

Unbranded vs branded

where ChatGPT chose with no brand named in the question

Product card vs text only appearances

whether ChatGPT makes your products clickable or only mentions them

Your competitive set

the brands we benchmark you against, head to head

Sources & method

how every number was measured, end to end

See where you stand in ChatGPT shopping.

Enter your store URL for a free audit, or book a demo to see the full analytics.

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Common questions

Does ChatGPT recommend products to shoppers?

Yes. When someone asks ChatGPT what to buy, it often names specific products and links out to retailers where they can get them. For a growing number of shoppers this is replacing the old habit of searching Google and scrolling results, and brands get no clear view into which products it picks or how it describes them.

How do I get my products to show up in ChatGPT?

It comes down to what ChatGPT can find and trust about your products across the web, not just what is on your own store. Your product feed, your retailer listings, reviews, and the way you are described on other sites all feed into it.

How is this different from SEO?

SEO is about ranking links in Google. This is about which product ChatGPT names when a shopper asks what to buy, which runs on different signals like your product feed, your retailer listings, and how you get described across the web. A brand can rank well in Google and still never get mentioned by ChatGPT.

What will I see in the audit?

You see where your products appear in ChatGPT's shopping answers and how they rank, right down to individual products. You also see how ChatGPT describes them, which retailer gets the click, and which buying moments you win or miss.

Can I see which retailers ChatGPT sends shoppers to?

Yes. The audit shows which retailers ChatGPT links to from your product cards, whether that is a third-party retailer, a marketplace, or your own store when it shows up. That tells you who is capturing the demand ChatGPT creates for your products.

How do you choose the questions you test?

We test the kinds of questions real shoppers ask: category questions, use-case questions, comparison questions, brand questions, and purchase-intent questions where ChatGPT may open a shopping shelf.

What can I do with the findings?

You use them to close the gaps the audit finds. That usually means fixing your product feed, improving the pages and retailer listings ChatGPT reads, and going after the buying moments where a competitor is being recommended instead of you.

Does it cover my whole catalog?

The free audit covers what ChatGPT already surfaces about your products, so you can see which parts of your range show up today and where you are missing. In the full engagement we go through your entire catalog, not just the products ChatGPT happens to mention.

What do you need from me?

Just your store URL. The audit uses your public storefront and public ChatGPT Shopping results. You do not need to install anything or connect private systems.

How long does it take?

A few days. We'll email your audit the moment it's ready.